You're a Listener and you don't get it...
You may think that Radio is a great career. You know, being on the air, free t-shirts, free CDs, free concerts tickets, etc..... but the truth is learned from those who came before us and certain things about the business of radio never change. We must respect the wisdom of our elders and all the broadcasting ghosts that haunt us through our careers on the air.
KRUD Listener Tip: When you fill out a rating service diary.... make sure you get the call letters right, make sure you get the frequency right, make sure you return the diary to the rating service. It helps us keep our jobs.